History of Jane Iredale

Jane Iredale is the president and founder of Iredale Mineral Cosmedics. She was the first to supply the aesthetic industry with a full-line of makeup based on minerals, and the first to see the potential of offering physicians a makeup that was good for the skin. She has worked with world-renowned plastic surgeons and dermatologists in the development of her line, and lectures all over the world on its benefits.

Before she formed her cosmetics company in 1994, Jane Iredale's background had been in film, theatre, and television. She started as a casting director, working in television commercials with models like Lauren Hutton, Jaqueline Smith, and Cybil Shepard, and then in film and television with actresses like Susan Sarandon, Glenn Close, and Sarah Jessica Parker. Among many others, she worked with Francis Ford Coppola on The Outsiders, Steven Spielberg on The Color Purple, all major television networks, as well as the BBC.

She then formed her own production company and produced over fifty programs for PBS and HBO. Two of her feature films were named by TV Guide as the best films of their respective years. One was awarded the coveted George Foster Peabody Award. She also won and Emmy for a film series on which she was the writer.

When she moved from film to theatre she was nominated for a Tony Award for the Broadway musical Wind in the Willows, the show that brought fame to Vicki Lewis and Nathan Lane.

Throughout her career, she has worked with the best makeup artists in the field. She has seen at first hand that true makeup artisty comes not from trying to make a face conform to the latest fashion trends, but from enhancing the wearer's natural beauty and, as a result, allowing her personality to shine.

Jane's experience in working with women whose careers depended on a clear complexion has allowed her to see how skin disorders and sensitivities not only threaten careers, but can also destroy self-confidence. That is what led her to develop a makeup line that could contribute to the lives of women by aiding the health of the skin

Jane Iredale introduced her unique skin care makeup line in May of 1994. It was the first full makeup line on the market to offer not just color enhancement, but also benefits for the skin. The products are based on micronized minerals and are made without fillers and binders (such as talc and mineral oil) and without chemical dyes or preservatives. As a result, the Iredale products are carried by destination spas, salons and medical clinics throughout the world.

The company has expanded the line to include products that keep it at the leading edge of the makeup world. It still remains true to its original concept of bringing women a makeup that enhances the health of the skin.

From its base as the leading mineral cosmetic company in North America, Jane Iredale has expanded into many international markets, including the United Kingdom, Europe, Australia, and the Far East.